This is Part 2 of our ongoing series on the Korean kidswear brands worth knowing. If you missed Part 1, start here.
Still the Best-Kept Secret
The Korean kidswear scene doesn't slow down for summer. If anything, it gets more interesting - lighter fabrications, cleaner silhouettes, and the kind of considered design that makes you wonder why we ever settled for anything else.
Since our first brand guide, I've continued sourcing from Seoul, carrying these brands into the US market through mariedit.com, and watching closely for what resonates. This edition focuses on three brands I've now worked with firsthand — one an established institution, one a new name making a quiet entrance, and one that's been on my radar since the very beginning of Mari Edit.
These are the brands worth knowing this summer.
3 Brands to Know for Summer 2026
1. Boneoune
If you're a design-conscious Korean mom, Boneoune isn't a discovery — it's a given. The brand has been a staple of Seoul's kidswear scene for years, built on a foundation of well-constructed basics that don't ask you to choose between quality and wearability. What sets them apart from other "basics" brands is a subtle 90s vintage sensibility woven into everything they do: relaxed proportions, a quiet retro energy, the kind of aesthetic that resonates deeply with millennial parents who grew up with real denim and aren't interested in its cheap modern substitutes.
Their Spring 2026 collection proved exactly that. The Denim Set — an oversized, pinstripe denim top-and-bottom matching set — sold out at Mari Edit within two weeks of launch. It was chic without trying, the sort of piece that photographs beautifully but was clearly designed to be worn, washed, and worn again.
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The Spring Edit: The Denim Set (sold out). The Art Set (Size 3T-6T). Shop Boneoune at Mari Edit →
2. Annie & Tibber
Annie & Tibber made their US debut through Mari Edit this past spring, and the introduction felt right from the start. The brand was founded by a former luxury house designer and her husband — and that background shows in every cut. Their pieces have the kind of considered construction that's easy to overlook until you're holding them, and then it's all you notice.
What I appreciate most is how seriously they take materials. The Bom Bom Pants from their Spring collection were their answer to a simple question: why doesn't a truly great cotton chino pant for kids exist? Structured enough to look intentional, soft enough for a full day of play. For Summer 2026, they've gone to Japan for their materials — sourcing textiles to build a collection with wave and clam motifs that manage to feel playful without being juvenile. It's the kind of design restraint that's harder to execute than it looks.
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The Spring Edit: Bom Bom Pants (available while sizes last). Sizes 3T–6T. Shop Annie & Tibber at Mari Edit →
3. Bucket List
Bucket List was one of the first brands I identified when building Mari Edit, and they've held their place for a reason. In Korea, they're what you'd call 구안구 (koo-an-koo) — cool and cool, the effortless streetwear energy that doesn't require explanation. Their designs export heavily to European retailers, which tells you something about their range and the universal appeal of what they're doing.
This summer, they're bringing dark denim matching sets in a Japanese-inspired style — clean, slightly utilitarian, the opposite of precious. The kind of thing that looks like you thought about it without looking like you tried. For parents who want their kids to look like kids, not costumes, Bucket List delivers.
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The Jacket Edit: The Quilted Jacket. Sizes 3T–6T. Shop Bucket List at Mari Edit →
Discover the Spring Edit
Korean kidswear continues to set the standard — in fabrication, in silhouette, in the quiet confidence of brands that don't need to shout. These three are available now, or coming soon, at mariedit.com.
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From Seoul, with care. — Mari